Ryder and Amies, the official outfitter for the University of Cambridge, were looking to start trading online and enlisted the help of Chameleon Studios to make it possible.



Ryder and Amies needed a Web presence that reflected their traditional outlook but would also provide a fully interactive capability and allow visitors from the world over to browse and purchase their products.

Chameleon Studios worked closely with the shop’s management team to produce a user friendly site that enables them to manage, upload and promote their entire range of clothing products.

The launch of the new site proved to be hugely successful and within the first four months the Ryder and Amies had seen a significant return on their investment. Chameleon continues to supply the shop with an ongoing search engine optimisation service and regular updates, which ensures that the shop is now well equipped to market all its stock online, with more product ranges planned for the future.