Internet Watch Foundation Case Study

Internet Watch Foundation

URL: www.iwf.org.uk
Launch date: November 2004
Market: Promoting internet consumer awareness
Audience: approx. 5,000 unique users per month

 

From company formation in 1999, the Internet Watch Foundation has actively promoted awareness in the Internet arena for some time. Over this period their online presence has acted as a focal point for users wishing to report illegal material, and obviously has huge importance for everybody concerned with these issues.

 

The original website was provided as static HTML and was becoming unwieldy in terms of managing content. The biggest challenge was to explore various avenues of organising this content in a logical manor whilst retaining improved usabilty and complete control.

 

This inevitably led to an entire site overhaul with particular focus being paid to the main remit of the website, namely 'Reporting Illegal Content'. Coupled with this were the requirements for control over areas such as; news articles, company information, secure member areas & promotional banners.

 

The Mosaic CMS system empowers the IWF to update every aspect of their site in a few mouse clicks, something that has been warmly welcomed by the in-house team. The IWF are also aware that as new system requirements are needed Chameleon Studios can provide a specific module to suit the task.

This point came to fruition when we were also tasked with providing a highlited 'newsgroup' delivery service to registered users. This area is administrated by the in-house team and provides a valuable service, allowing ISP's to download the latest list of target sites and servers.

 

Currently, the IWF website is steadily it's online awareness as the benefit of the website redesign takes effect. Response from users has been positive and the site is set to go from strength to strength.

In March 2006, Chameleon Studios were tasked with the challenge to make the site totally accessible in accordance with the WAI Initiative. Over a 6 week period we rebuilt the entire front-end structure to deliver AA compliance across the website and in particular the Reporting Form, an interactive element that is absolutely critical for this organisation.