Powerful digital marketing

Email marketing is a powerful and often low cost form of digital marketing helping to generate leads, brand awareness, build relationships and keep your customers engaged.

To maximise your efforts we can help you build your email subscriber list through ‘call to actions’ and key functions on your website.

We then work together to integrate these into your email marketing platform, so there is no manual work needed or duplication to worry about.

Higher engagement

Once you have your subscriber list populated, email marketing also allows you to segment your audience using demographics, purchase history or interests.

This enables personalised and targeted messaging which can result in higher engagement and sales.

With email marketing software you can also track key metrics such as open rates, click-through rates, conversion rates and more.

This data provides valuable insights into the effectiveness of campaigns and allows for optimisation over time.

Automated emailing

Automated emailing adds intelligence to your website, where emails are sent to subscribers based on predefined triggers or actions.

It could be when a new blog post is published, it could be a periodic monthly news digest or it could be a sequence of multiple emails sent once a lead generation form is completed.

This means you can set up the emails once and let them run themselves, safe in the knowledge that your customers are getting the right information at the right time.

We are thrilled with the website

“Our site typically receives around 50,000 visits per month, and is arguably our most important marketing asset. We had three objectives for the site: to bring our brand to life for parents searching for the right school for their child; to provide quick and easy access to the information our current parents and students need; and to create a CMS that was simple and flexible for Perse staff.”

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