If you are in the process of looking to hire someone to design a new website for your company then chances are you have received a few quotes and it’s really likely the prices have varied enormously. In this article we’ll break down the work involved, estimates on the required time and some typical hourly rates to illustrate web design costs.
Generally web agencies will base their pricing on the amount of time to plan, design and build the website – they are essentially selling their time. Therefore prices will be based on an hourly or daily rate. Depending on the sort of company you approach the hourly rate will be based on their overheads, below are a few examples with approximate rates:
Choosing which type of company you want to work with will really depend on your requirements for the project and the type of support and skills you need long term, multi-person agencies will have more skills in-house that you can benefit from (branding, marketing, search optimisation, custom programming).
Knowing what sort of website you want to achieve will impact significantly on cost. Web design includes a wide range of services and an agency would generally offer the following:
It could be that you just want to get a basic website on-line as quick and as cheap as possible, with the explosion in popularity of WordPress you can purchase a ready made theme that gets you setup very quickly. This might be a good option if this is your first website and you are just starting out however the end result will not be unique nor in character of how you want to be seen. Web design generally includes a lot more than some software and a generic design.
Provided you want to hire an agency to design and build a unique website that is custom made to your requirements the following is an example of the time taken for a small business website engaging a small web agency charging £50 per hour:
Total example: £2,000 – £4,600.
You will also need to factor in VAT ontop of this.
A larger agency charging out at £100 ph would be: £4,000 – £9,200. But you will be benefiting from a bigger team, with specialist staff for each service.
Boiling it down the end delivery is getting a website but the way you get there can vary enormously. The two differentiating factors are the type of company you choose to work with and whether you want a ready made website or if you want to go through the process with objectives, audience, company ethos and ongoing marketing and support in mind.