Cambridge logo design agency specialising company branding and style guides for organisations
Logo design and company branding is a key element for any organisation as it conveys your company ethos and positioning within your sector. Suitable typography, logotype devices, accessible colours and responsive logo variations are essential to make your brand memorable and distinct from the competition.
We work with you to discuss any early ideas, then work through an iterative design process delivering multiple options and concepts for review and refinement. Once the chosen brand has been selected we prepare a variety of file formats for use online, within digital marketing and printed designs.
As part of the logo design and branding process we can also produce company style guides which encompass all styling elements.
These are important documents as they confirm font usage, colours, placement rules and indicate how online and print marketing materials should be prepared.
These can be strict or loose depending on your preference, but if followed correctly makes sure the brand guidelines are consistent wherever they appear. This is a valuable asset to have, especially if your logo is shared with wider teams and organisations.
Our experienced logo designers will work directly with you to deliver the perfect brand for your business.
Please browse a few examples of previous creations for varied clients.
A useful guide to the key elements of logo design and branding
We review the market, your audience and your competitors. We listen and learn about your company tone and messaging to position your business in exactly the right way.
We look at options for a colour palette, choice of typography and wording in a strap-line if required. We collaborate together to work through an iterative process where you are involved at every step of the logo design process.
When we design a logo we are very aware that it can be used in many places, such as on dark and light backgrounds, sewn into clothing, on vehicle signage, on a responsive website and on all sorts of social media platforms.
We can assist with the development of a comprehensive style guide which formalises the branding so that in-house teams or external partners can use, moving forward this help to maintain a consistent brand image across all media.
In addition we can produce artwork for company stationary including letterheads, business cards, compliment slips and email signatures. Common extensions of this are digital templates for use in-house, or maybe an NFC digital business card.
At the end of the logo design process we prepare all the final assets in variety of standard file formats for use with your wider marketing. At the end of the process we hand you all the final assets in common supported digital format
“I have recently worked with Chameleon on a new website project for a client. I have been really impressed with their level of experience, their understanding of the my client's business needs and the support they gave throughout the project. The responsiveness and level of support given made a real difference to what was quite a complex project. I would definitely recommend Chameleon and hope to work with them again in the future.”
Lifesure
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